Sensis   A cross-cultural agency driving behavior change. UNCLAIMED



We don't live in one cultural box. We are cultures in flow.

Each of us isn't merely defined by ethnicity, but by everything else around us. Music. Food. Art. Religion. Politics. Economics. Geography. Media. Other people. And that affects how we think, act and interact. Culture begets cultures.

Understanding how this drives consumer actions is at the core of our work.

Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people firstthrough useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence.

We begain in 1998 as three people in a warehouse in Whittier building websites. Today, we're a full-service marketing and advertising agency in Los Angeles, Washington, DC, Austin and Atlanta, creating experiences out of cultural insights to drive behavior change.

(4.3)

Founded : 1998

Employees : 50 - 249

Avg Hourly Rate: $150 - $199

Min. Project Size: Undisclosed

213.341.0171


Key Clients

Union Bank, Orange County Fair & Event Center, MLK Jr. Community Hospital, UCLA Extension, Cal State L.A., MetroLink, San Diego Gas & Electric, FDA Center for Tobacco Products, Port of Los Angeles

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Address:

Sensis:
811 Wilshire Blvd Suite 2050
Los Angeles, California 90017
+1 703-444-0505

Sensis:
500 Penn St. NE
Washington, District of Columbia 20002
+1 703-444-0505

Sensis:
6101 W. Courtyard Drive Suite 1-125
Austin, Texas 78730
+1 703-444-0505

Focus Areas/Specialities

  • Digital Strategy
  • Advertising
  • Branding
    • Marketing Strategy
    • Brand Messaging
    • Brand Strategy
    • Naming
    • Visual Identity

Reviews

Public Relations for Federal Leadership Challenge

Project   |     |   $200,000 - $999,999   |   May 12, 2020

Project Summary

Sensis helped design a challenge and prize to incentivize federal agencies and organizations to improve their leadership skills. The team also helped market and promote the competition.

Feedback Summary

With the help of Sensis’ promotional efforts, over 75 agencies entered the competition. The challenge was a good source of exposure for the organization. Overall, the Sensis team was a capable partner, communicating regularly and executing their work with skill.

It was a great business relationship.

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Background:

I’m a senior advisor and the contracting officer representative (COR) for a government institution.


Opportunity / Challenge:

We planned to offer an incentive prize for other federal agencies and organizations for their leadership performance. We needed a vendor to provide suggestions and help us design the stages of this initiative.

We wanted to conduct a successful competition and reward agencies and organizations for their above-average leadership.


Solution:

We circulated an announcement that requested proposals for a contract. Sensis submitted the best offer.

They managed the marketing and promotional efforts for all three phases of our challenge.

They provided a project manager who led several IT and marketing resources.


Results & Feedback:

The project was a complete success. Over 75 agencies entered the challenge, and we awarded a final winner. Sensis helped promote the project and gain some exposure for our organization.

It was a great business relationship. We communicated with their team regularly.

They’re very savvy.

They’re a small company. As they grow, they’ll be able to take on more work.


Ratings:

Overall Score: 4

They’re very good, but everyone has room for improvement.

Quality: 5

Cost: 4

They charge a fair price

Scheduling: 5

They met all deadlines.

Willing to Refer: 4

They’re skilled and fun to work with.

Branding Campaign for Commercial Bank

Project   |     |   Confidential   |   May 12, 2020

Project Summary

Sensis fleshed out a marketing strategy to help a commercial bank reach the Hispanic market. They produced print ad campaigns and also provided ongoing exploration of research into the multicultural market.

Feedback Summary

Sensis was keenly attuned to the idiosyncrasies of the target market. They asked interesting questions that drove the work in unique directions, but they also took direction well. The team delivered great copy in both English and Spanish. Overall, they were a responsive, professional group.

The overall creative and management team are responsive and very professional.

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Background:

We’re a commercial bank based in the United States with a retail footprint primarily on the West Coast.

I'm vice president and senior marketing manager, focusing on multicultural marketing.


Opportunity / Challenge:

Our goal was to reach out to multicultural markets. When working with Sensis for this particular project, we were targeting a Hispanic demographic here in California. The project was to develop marketing and communication pieces that were culturally relevant, and communicate them directly to the Hispanic audience.


Solution:

Our work with Sensis started June of 2014. In September, we launched a print ad in Spanish throughout California which ran for a couple of months. We maintain a close relationship with Sensis, and keep in contact around any research, data, or insights that are available within the multicultural segment.


Results & Feedback:

4This specific project was a branding campaign. There were no direct response metrics around it. During the development of the print ad, we were very satisfied with the way Sensis handled the project. They were primarily tasked with helping to flesh out our strategy to reach the Hispanic segment, including any cultural insights or relevancy that would contribute to the development of the print ad. From the beginning they took the time to really understand our bank’s brand. They were always on target, and had a keen grasp of our market. Their copywriting skills both in English and in Spanish were great. We had minimal edits.

They are very data driven. They come to the table with a lot of questions that you may have never thought of, which helps to get you thinking. They bring a lot of data and research to help substantiate their recommendation, or to identify opportunities and challenges. The overall creative and management team are responsive and very professional. They take direction well, and are able to work with a limited budget and a tight schedule.

No. They have been totally on mark.


Ratings:

Overall Score: 4

Quality: 4

Cost: 4

Scheduling: 5

Willing to Refer: 4.5

PR & Branding for Bank Merger

Project   |     |   $200,000 - $999,999   |   May 12, 2020

Project Summary

They’re not in it for the money or their own personal gain, but because they care about our success. They treat our brand as if it’s their own. It’s a highly collaborative relationship. We’ve really gotten to know their team over the course of the work. They have great customer service skills, and it helps them deliver top-notch products. Are there any areas for improvement? They provided some resources that we’re up to par with the rest of their team, but they were removed from our project immediately.

Feedback Summary

Stakeholders, board members, senior staff, and customers are pleased with the Sensis team’s work. Their strategies established the new brand within its market and built awareness. Overall, they’ve been an excellent partner, accommodating all requests and communicating effectively.

They’re not in it for the money or their own personal gain, but because they care about our success.

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Background:

I’m the marketing and communications manager for Vantage Bank Texas. We were a $500 million bank before merging with Inter National Bank of McAllen.


Opportunity / Challenge:

We needed an advertising and PR firm to guide us through the merger.

We wanted to implement branding and PR strategies that introduced our new look and feel to our target customers and communities.


Solution:

Our ownership had worked with them in the past. Based on that positive experience, they decided the Sensis team would be a good fit for this project as well.

Because banking is such a competitive landscape, we tasked Sensis with completely revamping the legacy brands of each entity. They helped us create a new identity that promoted the surviving elements and values of both companies. Once we finalized the new brand, they designed and executed several communication and promotional strategies. Their team was responsible for graphic design, print ads, billboards, customer welcome kits, debit card designs, digital ads, social media posts, and PR campaigns. They continue to manage these efforts.

They provide a few strategists, a graphic designer, a PR person, a radio specialist, a digital designer, and a project manager.


Results & Feedback:

Our stakeholders are pleased with their work. Board members and senior executives are equally impressed. We’ve received positive feedback from our customers and communities, indicating a high level of awareness regarding our new position. The execution of the improved brand has paid off very well, and we have a great deal of momentum to capitalize on.

They’ve been excellent. The Sensis team is very accommodating and knowledgeable. They’re receptive to our feedback and deliver high-quality work—it’s been truly unique and represents us well. It feels like they’re part of our internal team. They’re passionate and show a high level of dedication and commitment to our partnership.

They’re not in it for the money or their own personal gain, but because they care about our success. They treat our brand as if it’s their own. It’s a highly collaborative relationship. We’ve really gotten to know their team over the course of the work. They have great customer service skills, and it helps them deliver top-notch products.

They provided some resources that we’re up to par with the rest of their team, but they were removed from our project immediately.


Ratings:

Overall Score: 5

Quality: 5

Cost: 5

Scheduling: 5

Willing to Refer: 4.5