Altaworx provides internet connectivity for businesses as well as voice over IP and hosted PBX services for business clients. I’m the director of technology and marketing.

We needed to come up with a comprehensive branding and marketing strategy. We had been limping along over the last four or five years using outsourced subcontractors. We had a graphic designer that was a subcontractor and we had a company that we talked to about strategy, but we were very fragmented. We wanted to bring it all under one roof and create a cohesive brand across all of our platforms as well as build a new website.

The first thing they did was take us through an interview process where they sat down and talked to us about what our goals were as a company. We talked about sales goals, revenue, as well as our number of clients. Once we set those goals, they asked us questions about strategies we’ve used in the past to try to reach those goals and what we would like to do going forward. With the logo design, they gave us a lot of different options for taking our existing logo and redesigning it in a way that you could still look at the logo and realize we were the same company but it gave us a much fresher and cleaner look. The original logo we had was designed by one of our employees several years ago and it wasn’t a good option.

I’ve been working primarily with Natalie Sonnier and Stephean Grimes. Jared was on the frontend of the project but we still interact with him off and on at meetings.

Mighty reached out to our marketing coordinator. One of the worker’s spouses at Mighty had a previous friendship with her. They found out about the things we were doing in the IoT space so they reached out and asked us if we would be interested in helping them create a blog piece on IoT. We didn’t have to pay anything for it, but it was a way for them to understand more about IoT. Through the process of writing that blog piece, we got to know them and mentioned that we were looking at hiring a marketing firm and the relationship developed from there. We looked at three other firms pretty seriously.

We have spent around $45,000 with them so far.

We started working with them in January 2017 and the project is ongoing. We signed an annual contract for 12 months with them to do a large amount of work including the website, rebranding, social media ads, and targeted banner and native ads.

We’ve seen an increase in our website traffic. We’ve seen a large amount of positive feedback from our partners and customers. We had a symposium last week where we had partners come in to learn about the new products and services. We got unsolicited feedback that they were really excited about how the website looked and how it gave them more tools to work with their customers.

They set up a Trello board for us to work back and forth with them. I am not directly involved in that on a consistent basis; our marketing coordinator is. The board has tasks that are laid out in groups. When Mighty is waiting on us for something, they’ll tag us on that task so that we’ll get notified that they’re waiting on information from us so that they can complete the next task. We have a weekly meeting to go over where we are on the open pieces of the project. This is a 12-month scope of work so it’s not just one project; it’s multiple projects spread out over 12 months. They collect our feedback on how they’re doing.

The thing that impressed us about them and why we chose them over several other marketing firms was because they put themselves out there from a measurement standpoint by using HubSpot. They proposed integrating HubSpot with our website, social media campaigns, and blogs where you could track and see measurable results whether it be traffic, newsletter signups, leads, etc. The other three firms we looked at never even discussed a way to track success. Because we’re results driven, we were interested to work with a company that brought up the concept of tracking results to measure and make sure that they were successful.

They’ve been very responsive to everything we’ve asked them to do. I can’t come up with anything negative or anything they need to improve on at this point.

I'm the marketing director of a commercial construction company.

We reached out to Mighty Marketing to create some promotional videos for our business.

Mighty Marketing shot video of about 10 of our offices, traveling to our city on two occasions. They provided complete production services, from planning and filming material to editing. 

We worked with four people in total.

Someone recommended them to our CEO, and they clicked after meeting.

We spent close to $50,000.

We started filming around June 2017 and got the final edited version of the videos in December of that year.

We haven't used the video to its full potential yet, but we plan to launch something from the footage they got for our upcoming 10th year anniversary. Even though it's still a working piece for us, we're very happy with their quality of work. They successfully captured our vision, were on time, and quick to turn around deliverables.

They were very easy to work with. We mostly communicated through email but spoke over the phone as it got closer to them flying in and filming on location. Although it was a little difficult to schedule time to reach our main point of contact, it didn't cause any issues for the project overall.

Their team is very knowledgeable and top of things. They had all the equipment and know-how; all I had to do was show up and unlock the door.

No, I can't think of anything. They did a good job, and we're going to engage them again for other projects.

Have some ideas prepared, but also be open to their suggestions and feedback. Mighty Marketing is very innovative and creative, so take advantage of their expertise. 

I’m the chief advancement officer and was previously the president of UAMS-WIGHC Preparatory School when this project took place.

The school was in its 125th year, and we wanted to do a video that would depict the history and mission of the school as well as what it looks like today.

The core of the project was an update to our branding. Mighty developed a video for us but did a significant amount more than that in terms of promotional materials. They also made ads that highlighted students of various ages and used that in advertising leading up to the 125th anniversary.

They helped us launch and maintain the media campaign celebrating that anniversary, which primarily consisted of ads for local media outlets and other publications around the state. The core video that they produced was a little over a minute long, detailing the current student body and the mission of the school, which they condensed down to a nice tagline for us to use as well.

I worked directly with the owner of the company as well as two other people who worked together with him. They had a photography and video team who did some of the work with them as well.

Their owner is an alumnus of the school, and he had worked with another company that we had worked with in the past. When he opened Mighty, we reached out to him because of the quality of work that he had demonstrated.

We spent around $65,000 in total.

The project ran from May–October 2018, and we launched the campaign on our anniversary, October 2nd.

One of the main achievements of the project is that it stirred up a great deal of emotion around the school in a positive way. I do think it’s hard to measure the exact impact of advertising in situations like this, but the year after we launched the campaign we were having to turn away prospective families who wanted to enroll their children in the school.

We’ve had a significant increase in families who are looking to come to the school, particularly from people who are coming from out of town and telling us that this is the only school they are considering. The project seems to have had a very positive impact on the school’s reputation in that regard.

They were incredibly responsive over both phone and email. Our marketing director was the primary point person for the project, but if we ever needed to contact them about anything, they were quick to get back to us and handle the situation. Their office was also about a mile away from ours, which made collaborating in person incredibly easy to do as well.

Sometimes when you work with creative agencies, they have a vision for the project, and they don’t really appreciate getting input on their ideas. That was not at all the case with Mighty. Their team is always accommodating and willing to listen to your thoughts. When we asked them to tweak things, they would either do that or explain what they thought would be better and make it into more of a back and forth.

I don’t have any complaints at all. They were always on schedule, delivered everything they promised, and maintained a very good relationship with us throughout the project. I’ve been through many campaigns like this one, and this was better than any I’ve been involved in before.

Make sure you tell them exactly what you’re thinking and what you want, and then trust their judgment in whether your way or their way is the best means of accomplishing that. They are not bullheaded or stubborn at all, so they will do what you want them to, but it is often worth listening to them and allowing them to change your mind when it’s appropriate.