Frederick Swanston is a full-service, mid-sized Atlanta advertising agency led by creative strategists who developed a model for combining exceptional creative with the finest client service.
Founded : 1999
Employees : 10 - 49
Avg Hourly Rate: $150 - $199
Min. Project Size: $25,000
Ashton Woods,IBEROSTAR Hotels & Restorts,MetroHealth, Shepherd Center, Jo-Ann Fabric and Craft Stores, Verizon, Gray Television,City of Alpharetta, Verifone, Turner Broadcasting, Kolter Homes, Chteau lan, BC/BS of Tennessee, Bardi Home Services
Frederick Swanston took on a full campaign development and new branding to change community perception of a hospital. They have made commercials, brochures, and a website, and they remain the agency of record.
Frederick Swanston’s work has led to an improvement in growth metrics, including market share and hospital admissions. The message of the new brand is being relayed throughout the organization and directly to patients, and the community has given positive feedback about the campaign.
People have said that this is the best health-issue campaign they have seen.
We are an 115-bed privately owned non-profit hospital. I am the director of marketing and community outreach.
We were facing some community perception issues and were looking for an agency which could help us convey a different image. We wanted to show that we are not just a community hospital that people visit when they're really sick, but rather a community health partner.
We also wanted to relay the fact that we've been a part of the community since 1939, but we have evolved beyond the small-town hospital of that time. We have much more services to offer the community now and the advanced technology that is found in larger establishments but with a small-town feel. The goal was always to change community perception and grow volume.
Frederick Swanston is our agency of record, providing market research interviews and studies within our community. These were both man-on-the-street interviews, as well as interviews with key community leaders, in order to understand our perception and hear what the community wanted from a hospital. This helped us craft an appropriate message which resonated.
Frederick Swanston underwent a full campaign development, including new branding and logo designs. We have worked this into key service line initiatives. Frederick Swanston has also handled the production of commercials for our hospital, and the design of brochures for our sales team working with our secondary market. We are also working on website design and development.
I was looking for a new agency, and I wanted one which would have a good fit with our hospital or one which had had success within community hospital settings. Frederick Swanston had a few case studies for hospitals in smaller rural communities similar to ours. They had had great success, so I included them in our request for proposal. We found that Frederick Swanston was the right fit for our community and organization after meeting them on site. Frederick Swanston would be a perfect complement to what we had in place.
The cost of Frederick Swanston's services has been around $150,000 in 2016.
I've always worked with smaller agencies. The expense may have seemed lower, but I find Frederick Swanston's cost to be reasonable based on the amount of work we've gotten.
We started working with Frederick Swanston in March 2016, and the work is ongoing.
We monitor growth metrics, which can include admissions, market share, and so on. Our admissions have gone up by 10% year over year, while our market share has increased by about 2%. These numbers are attributable to many factors, Frederick Swanston's work being one of them.
We have started relaying the message from our marketing campaign to our actual patient encounters, making sure that each one would be exceptional. When the campaign first launched, we received many comments from the community saying that it was excellent. It takes something which seems daunting and overwhelming, like living a healthy lifestyle, and makes it something manageable, taking it one step at a time. People have said that this is the best health-issue campaign they have seen.
Hospital visitors are saying that we aren't the same hospital they remember. Changing our messaging and actually living it has certainly helped change the community’s perception.
We have a small internal team, so Frederick Swanston has helped keep me on-task, beyond just staying on-task on their end. We have a weekly status meeting going over every project on the list, taking care of any open ends. Each project stays on the list until it's completely closed, which is phenomenal.
Frederick Swanston is easy to work with. Our communication, although business-oriented, is very conversational. We work as a team. Instead of Frederick Swanston giving me things to sign-off on, they work with my ideas and feedback. More than anything, Frederick Swanston is an extension of our hospital's marketing department. We have come together in order to make the best possible product.
I can't think of anything.
Nobody's perfect, but the product we've received from Frederick Swanston has been high-end, without a high-end cost.
I'd always like the cost to be lower, but Frederick Swanston is definitely a good value.
Frederick Swanston has set timelines and stuck to them.
WILLING TO REFER
Frederick Swanston designed an updated hospitality logo that remained consistent with the previous iteration’s general look and feel. They also created a new, visually streamlined site.
The new logo and site met internal and external praise, surpassing all project objectives. Frederick Swanston met all deadlines and communicated clearly throughout the engagement, securing ongoing collaboration.
Their organization and structure paired with their creative ideas and suggestions led to a successful partnership.”
North Point Hospitality Group is a hotel development and management company with 13 hotels in the southeast. I oversee the marketing and communications for all locations.
We wanted to create a new logo for our company as well as build a new site.
We wanted to update the look of our logo while ensuring that its integrity remained intact. Additionally, we sought resources to build a new site.
We bid on several agencies based on research and word of mouth recommendations before choosing Frederick Swanston.
Beyond providing an updated logo, they designed and implemented our site.
Their agency collaborated with our internal stakeholders including myself, the vice president, and the EVP.
Since launching the new site, we’ve seen our numbers increase. Not only did we meet all metric goals, we exceeded our expectations.
The project was highly organized and efficient. We could easily share files and information between teams, and the project was completed accurately and on time.
Their organization and structure paired with their creative ideas and suggestions led to a successful partnership.
I can’t think of anything. We continue to utilize them for other projects and have an ongoing relationship with the team.
Frederick Swanston was the advertising agency of record for a healthcare system. They assisted important campaigns through consumer research, stronger messaging, and cohesive brand standards.
Frederick Swanston’s work led to steady growth across several key metrics. Brand awareness and preference increased, and messaging has a broader reach. They took time to understand the brand and were personally dedicated to its success.
... they did a great job developing strategies and creative options that helped us stand out and outthink our competition.
I am the former brand strategy and advertising manager for the Metro Health System of Cleveland, Ohio.
They were our agency of record for three years, and we assigned several projects to them.
All the projects we did with them built upon one another. They researched our consumers and uncovered key insights that influenced our brand platform. We identified and articulated our position and messaging, which led to a compelling, believable brand image. That established a firm foundation for the steady growth of our key metrics, and they made sure our brand standards were consistent across our logos, fonts, and anything else that made up our image.
We had a collaborative relationship with them, but certainly, let them take the lead in a lot of ways. We considered them an extension of our marketing team, and they were very well positioned to provide us with all the tools and resources we needed to be successful.
We had two account managers who worked very closely with us. One had a background in healthcare and was a good peer to our senior vice president at the time. We also had a creative lead, and one of the company owners was very involved.
As a public hospital, we search every few years through a public bid. They submitted a bid in 2014 to become our advertising agency of record, which we accepted.
We spent between $3 million–$4.5 million throughout a three-year engagement with them.
We worked together from the first quarter of 2014 to the first or second quarter of 2017.
We saw small, but very steady growth in several key metrics, including brand awareness, recall, and preference. Our first campaigns focused on vocal advocates who believe that our institution was worthy of support. That campaign yielded significant increases in consumer awareness and support of our master facilities plan and other transformative projects. The second campaign focused on shifting our image and position as a company that keeps people healthy. That yielded statistically significant increases above baseline scores on seven attributes we measured specific to those campaign messages.
They were very strong project managers, perhaps the best I’ve ever seen. They were very well-organized and made a good team.
They took time to get to know our brand, and personally dedicated themselves to our strategy. We’re an underdog in our market, and they did a great job developing strategies and creative options that helped us stand out and outthink our competition.
They could improve their media strategy. Our placement was strong, and things continued to grow exponentially in the digital space, but we had to be very careful with our spending. Stronger recommendations would have expanded our sphere of influence.
They always challenged me to provide constructive criticism, and we had a very open collaboration. If you keep the lines of communication open and provide them with the information they need, they will serve you well.
Their media strategy is the only thing they could boost. Their quality is excellent.