Fearless Media   The Millennial Agency UNCLAIMED



Fearless Media is a millennial focused marketing agency, known forcross-channel integrations and groundbreaking performance acrossthe gaming, entertainment, packaged foods, and financial services categories.

Our relationship with clients is a truly collaborative one, working side-by-side with their marketing teams to ensure the most innovative campaigns are executed flawlessly, optimizations are made daily to drive performance, and benchmarks are not only met but exceeded.Clients typically consider us their in-house marketing team, rather than a contracted agency, due to this unique approach.

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Founded : 2009

Employees : 10 - 49

Min. Project Size: $100,000

212.744.1044


Key Clients

  • Bethesda Softworks, since 2009
  • Versus Evil, since2013
  • Tilting Point, since2013
  • Atari, since2014
  • Zenimax Media, since2013
  • Iconic Faceoff, since2015
  • G.H. Cretors, since2015
  • Western Federal Credit Union, since2015
  • Magisto, since2015
  • Lessonface, since2013
  • Kowabunga, since2009
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Address:

Fearless Media:
19 W 21st St, New York
New York, New York 10010
+1 703-444-0505

Focus Areas/Specialities

  • Social media marketing
  • Digital Strategy
  • Advertising
    • Broadcast Video Advertising
    • Out of home advertising
    • Print Advertising
    • Radio Advertising
  • Media Planning & Buying

Reviews

Advertising for Computer Game Developer

Project   |     |   $1,000,000 - $9,999,999   |   May 13, 2020

Project Summary

Fearless Media provided media buying and creative services for a video game launch. Their services included banners, pre-roll videos, and ad placement. The team is finalizing plans for a second project.

Feedback Summary

Fearless Media was able to use one piece of key art in several ways to freshen up social media modules. The team is knowledgeable and provides great quality work. The account managers are responsive and on time, even in the face of a tight deadline.

They have met every promise they made to us.

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Background:

Gearbox Software is a video game developer, and Gearbox Publishing is our sister company that publishes video games. I am the brand manager.


Opportunity / Challenge:

When we first approached Fearless Media, we were publishing our first console game, and we were looking to promote the game with an advertising agency as a small test.


Solution:

Now, Fearless Media works with us on the publishing side to handle our media buying and provides some creative services for our advertising and promotions of the games we’re publishing. In full, they’ve done media planning, media buying, creative services for all the banners, pre-roll videos, and placements of those creatives. Fearless Media also does performance tracking and analysis after the campaigns. The first project was a small pilot, and now we are planning our second project which is a much larger product we’ll be working on this year.

We provided them with some working source files including the box art, key art, screen shots, and the base version of trailers we made. They cut those up for the different placements they were doing. Fearless Media made all different size web banners, site skins, pre-roll video cuts, and made sure all that was compliant with ESRB [Entertainment Software Rating Board] advertising guidelines.

We had a reference from our PR manager who introduced us to the president of Fearless Media. They came and pitched for the first project, and they won. We were impressed with the amount of information and insight Fearless Media was able to provide us with. They provided great insights on the planning and buying process as well.

We expect to cross the multi-million dollar investment mark with Fearless in 2017.

We began working with them in August of 2016, and the first project was completed in October 2016. We are continuing to work with them on a second project.


Results & Feedback:

Fearless Media is super knowledgeable, and the quality of their work is great. They found a lot of opportunities to leverage the assets we already had, and they optimized those.

We had one piece of key art for this campaign, and they were able to turn it into several modules on social media. They chose to freshen up the creative work instead of presenting the same thing over and over again.

Because the project was done so quickly, we weren’t able to implement much conversion tracking. We will have that in place for the next project. However, when the campaign was running, we did see a noticeable improvement in sales.

We worked with 2 account managers. They are very responsive and on time. The first project had a very tight deadline, and they were able to meet that deadline. There were times when our team was delayed, but they could make it work anyway.

We communicated via email and phone calls. If we weren’t able to get them what they needed for a specific placement, they were able to reschedule that placement.

They really went out of their way when we ran into issues. We’re pretty new as publishers so when working with media partners, we don’t have established relationships. One of the Facebook accounts we wanted to start running advertisements from, had a copyright infringement ban which didn’t allow us to upload native videos. We emailed Fearless, and in a half hour, they had us connected with the Facebook rep to get that ban removed. They really seem to care and pay attention to detail. That’s great for us because we’re a small team working in a fast-paced industry.

No, we feel Fearless Media will be a great partner in the future.


Ratings:

Overall Score: 5

Fearless Media has been a great partner overall

Quality: 4

Fearless Media has met every promise they made to us. There hasn’t been one time that they sold us one thing and delivered something else.

Cost: 4

We have limited experience, but every time that we challenged any proposals they’ve given to us, they’ve provided us with rationale or have worked with us to revise it.

Scheduling: 5

We have given them some pretty challenging timelines, and they have always met or exceeded them.

Willing to Refer: 5

Fearless Media has done stellar work so far. We have no complaints.

Digital Marketing & Branding for Video Game Consultancy

Project   |     |   Confidential   |   May 13, 2020

Project Summary

Fearless Media provided digital marketing services to promote a video game brand’s launch. The implemented SEO strategies and awareness campaigns to increase visibility. They continue to maintain their efforts.

Feedback Summary

So far, all of Fearless Media’s strategies have been successful so far. The team is available, accessible, and responsive, setting the foundation for an efficient workflow. Their flexibility and technical skill are two of their biggest strengths, and they consistently meet deadlines.

They act as a turnkey solution for our entire media campaign.

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Background:

I’m a partner at Aim Assist. We offer consulting services for clients in the video game industry to assist them with marketing direction and brand management efforts.


Opportunity / Challenge:

We needed help preparing for the launch of an online game brand.

We wanted to hit our specific post-launch sales benchmarks and establish a market position to make room for future iterations.


Solution:

I’d previously worked with them on similar marketing campaigns, and they generated great results.

Fearless Media implemented SEO campaigns and strategies to build awareness. They created a variety of digital marketing assets, assisted with media buying, and helped us build co-marketing relationships. Their team supported all of these efforts and provided performance reports. Based on their findings, they offered detailed recommendations to improve our marketing campaigns and implementation methods. Currently, they’re still supporting our efforts.

I work with their principal. They also provide a project lead to manage each specific task.


Results & Feedback:

We’re still working on the campaign, but we’ve been successful in implementing their work so far.

Their always available to help with any element of the campaign. With that level of accessibility, the workflow has been extremely efficient. We follow a timeline that clearly outlines and details our goals for the project.

I’m most impressed by their versatility and flexibility. They act as a turnkey solution for our entire media campaign.

I can’t think of anything else they could’ve done to improve their services.


Ratings:

Overall Score: 5

Overall, it was a very positive experience.

Quality: 5

They delivered quality results regularly.

Cost: 5

The price is fair for the level of commitment they showed.

Scheduling: 5

They were always on schedule and available to meet.

Willing to Refer: 5

They’re my go-to media agency.

Paid Media and Influencer Marketing for a DVD and Video Game Rental Company

Project   |     |   $200,000 - $999,999   |   May 13, 2020

Project Summary

Fearless Media assists marketing efforts for the video game line of video rental and sales service. They support social media initiatives and leverage their network to engage influencers.

Feedback Summary

Fearless Media participated in campaigns that are important to the client's mission. Their strong project management style includes followup for every action item. A supportive partner, they're patient in the face of busy internal schedules and are always eager to learn and to listen.

Fearless Media really understands our goals. They're eager to tackle any challenge.

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Background:

We are a full-service kiosk that specializes in rental and sell through of DVDs and video games. We also have an on-demand service. I am the senior marketing manager of the video games line of business.


Opportunity / Challenge:

Our company is well known for its video line of business, but the video games line is relatively hidden. We needed an agency to help us raise consumer awareness through campaign ideas and executional strategies to reach both casual and hardcore gamers.


Solution:

We have weekly status calls and provide them with our monthly goals. We either give them directives to follow or ask them to innovate initiatives to boost consumer awareness. They find retailers for us to partner with, manage influencer campaigns, and research and develop promotional programs with me.

Right now, we’re working on paid media and influencer socialization programs, which we plan to do more of in 2019. Last year, we had a theatrical release with a companion video game that we wanted to market. They created an influencer activation that ran 8–12 weeks from the theatrical release to the DVD and game release. We gave them a set budget to spend, and they scouted appropriate influencers who were willing to promote our brand and the specific title.

They have an incredible number of diverse connections in the industry and have been very beneficial to our initiatives. They’re very smart about leveraging their network and have found us some great deals as a result. They act as our go-between with the influencer we chose, and they manage some of our social media campaigns on Facebook and Instagram, and our paid media on YouTube

The core team is Cara (President, Fearless Media) and one or two other people. Cara is very involved, which I appreciate.

I think they reached out to us while we were vetting other agencies for this initiative. Of all the agencies we spoke to, Fearless Media was the only one who understood that we were trying to reach all levels of gamer to maintain year-round consumers. Other agencies focused on big releases and hardcore gamers, and we needed to appeal to the casual market as well. The president is also very experienced and well-connected. She listened to our current goals and integrated her past processes that were successful.

Altogether, we’ve spent $400,000–$500,000 for 2018. We’re in the process of working out the 2019 budget now.

We officially signed a contract at the beginning of 2018 but had already been working together since around the end of 2017. The collaboration is ongoing.


Results & Feedback:

Fearless Media has been very important to our success, especially since our team is fairly small and highly focused on our specific business line. We're now working together  to find KPIs and metrics that my leadership can agree to. We hope to have those objectives in place in 2019. There aren’t any specific metrics yet, but Fearless Media is completely clear. They support as many ideas as possible and are good researchers.

Their project management style is fantastic. They recap every call we have and follow up with any action items we set forth. They’re very patient with our hectic schedule and are very consistent. They’re a great support team and their communication is excellent.

The team's industry understanding differentiates themselves from the competition. Because we’re such a niche field, their experience and willingness to learn and listen set them apart. Fearless Media really understands our goals. They're eager to tackle any challenge.

I don’t have any improvements to suggest, but I’d love them to have even more ideas to move us forward in 2019.

Being as transparent as you can will strengthen your relationship with Fearless Media.


Ratings:

Overall Score: 5

Quality: 5

Cost: 3

Scheduling: 4

Willing to Refer: 5