No one knows the Baby Boomer and senior generations quite like Coming of Age. Our Ageless Marketing approach relies on new and innovative insights into the workings of the brainand all with the goal of reaching your desired customer base more effectively. We know their purchase motivators and values. We know where they look online and how they access social media. And more importantlywe know how to use this information to get you results.
Coming of Age offers you a chance to reach large and lucrative demographics through traditional and online media. Our effective and efficient marketing strategies, motivating communication platforms and performance-based management options will secure the interest of Baby Boomer and senior customers. The Coming of Age approach provides you the best chance of turning that interest into a sale or other desired action.
Founded : 1991
Employees : 10 - 49
Avg Hourly Rate: $100 - $149
Min. Project Size: $25,000
Coming of Age conceptualized a nationwide, multichannel marketing system. The strategy enabled the company to enroll more than million customers over the course of one year.
Coming of Age's new brand strategy enabled the company to surpass previous sales records and take full advantage of emerging markets. The team's comprehensive understanding of the target audience, years of technical experience, and creative strategizing approach set them apart.
Our marketing campaign absolutely set us apart from our competitors.
I used to work for a large, for-profit health insurance company with more than 13 million customers in the U.S. The division that worked with Coming of Age is the Medicare distribution arm. It's probably 80 percent of all of the revenue and profit flows through the Medicare business.
I'm recently retired. However, I was vice president of sales.
I was looking for people who could help us develop marketing programs that would make us unique in the marketplace and differentiate us from our competitors.
I wanted to develop a multichannel distribution system quickly because there was a change coming in the marketplace that would allow us to have the ability to enroll several million people in a very short period of time.
I asked them to help me develop a marketing campaign that would differentiate us not only in distribution, but also by highlighting the unique aspects of our business. The campaign we coordinated with Coming of Age helped us enroll about 1.3 million people that year.
My team and I interviewed a lot of different companies and tried to figure out exactly what each one of them could offer. We work with different consulting groups, some on the distribution side and others on the marketing side. Coming of Age ended up being the group we went with, and they helped us develop our marketing, advertising, and messaging that we were trying to communicate to the seniors.
It was several hundred thousand dollars a year.
We worked on a number of projects with Coming of Age between 2002 and 2008.
We broke every sales record in the Medicare business, we blew them away. Our growth was off the charts as we took advantage of this shift in the Medicare business. I had a consultant tell me that they weren’t aware of any entity that had ever produced at that level of revenue and pretax income in the first year of a new program in this industry. I don’t think this would have been possible if it wasn’t for Coming of Age. Their marketing, graphic design, and brand strategy knowledge were essential in this massive distribution campaign we implemented.
They have decades of experience. Their principles in particular, literally had decades of experience in the senior market. They brought a unique understanding of who our target audience was and how we were going to appeal to them. Our marketing campaign absolutely set us apart from our competitors.
For both digital and print, Coming of Age worked to develop the marketing strategies and the materials to deliver those strategies to increase the client's engagement with local markets.
Coming of Age is a sophisticated business partner whose connections in the marketing industry led the client to substantially increase their market shares and overall business profitability.
They are terrifically responsive and professional, and they know what they’re doing
Foundation Partners Group is an Orlando-based company that owns 69 locations that are comprised of funeral homes and cemeteries all around the country. I am the senior VP and CCO [chief customer officer]
We’re a national company but also a local company. We don’t have any nationwide brands. Every brand that we own is very local and we were trying to appeal to the local market to attract people to our companies.
Coming of Age helped us with all of our marketing in print and digital. They developed our local collateral in the form of messages and talking points to use in our locations, on marketing calls, and marketing events. They did a lot of work on our digital side as well. They developed marketing plans in local markets that they then used to develop the other materials.
I wasn’t with the company when they were vetted but I know there was a call to action put out to a number of similar firms. It was a competition in which people could present what they would do and how they would do it. Coming of Age won the competition and won the account.
We spent between $200,000 and $1 million per year.
I don’t know when we started working with them but I know we were with them for a couple of years. The partnership ended December 2015
We measure results by market share. During the year of 2015, we grew our market share in a lot of markets. We attribute some of that growth to what Coming of Age did. The quality, responsiveness, and professionalism of Coming of Age were something we always received positive feedback on. Carla was our lead person and everybody had good things to say about her. They are terrifically responsive and professional, and they know what they’re doing.
Excellent. They always delivered on time or before, and delivered within the scope of the project. At times, they helped us understand what that scope should be. They were a true business partner.
They’re very sophisticated in their approach. They’re very connected in the media, digital, and print worlds. We had confidence that they knew what they were doing and were aligned with what we thought we needed.
In terms of the people we were dealing with, they were excellent. I don’t know all of the people in their company, though.
I’m taking off one point only because of the pricing. They were a true business partner mainly because of Carla. She was terrific.
They were really good but nobody’s perfect.
That was one of our challenges. It’s one of the primary reasons we’re not with them today. Our budget got cut and we felt we couldn’t afford them. I think they’re expensive, but in terms of quality of work, they deliver.
They always delivered ahead of schedule.
I would absolutely recommend them.
Chosen for their experience with the senior market, Coming of Age created a direct mail kit that’s more modern than the previous one with the goal of boosting responses from potential clients.
While the new mail kit hasn’t been tested in the market yet, internal feedback for it is positive. Coming of Age provides swift responses to questions, thorough explanations, and delivers quality work that is up to par with their price.
Coming of Age was very professional and seemed to genuinely have our best interest in mind.
I’m the associate marketing manager at Home Delivery Incontinence Supply (HDIS). We sell absorbent products for adults to help them deal with bladder leakage. I wear various hats in my role, from managing parts of digital strategies to direct mail and print ads.
We hired them to create a new direct mail kit for us to test against our existing control kit.
Our main goal is to increase responses from our marketing efforts by creating a modernized look for our mailer while keeping the HDIS brand intact.
I searched online for ad agencies, and Coming of Age caught my eye because of their specialization with the senior market. I sent out RFP's to several agencies and was blown away by the Coming of Age’s proposal. They were very thorough and demonstrated their expertise in the senior market with examples of their past work.
We started with a discovery call where my team and I talked through our business and goals. We really let Coming of Age take the wheel and be creative. We were looking for something new to try and that is exactly what we got.
I first spoke with the founder of Coming of Age’s parent company. We were then introduced to our account management team, which did a wonderful job!
The kit has gotten great reviews around the office and we’re all excited to test it. The first test will be in early May of 2019, so we will know more soon!
The workflow was excellent. We fell a bit behind schedule, but time wasn’t an issue in this project. It was sometimes difficult communicating the correct product specs for the order form and product guide section, but we got it right in the end.
Coming of Age was very professional and seemed to genuinely have our best interest in mind. When asking for explanations on their methodology, they were always quick to respond and thorough in their explanation.
The only hiccup we had was getting the files ready for print. We were not provided with exact specs as to how the files should be printed/folded, etc. However, we were given the information right away when we asked for it.
All things considered, Coming of Age was a pleasure to work with and I am excited about the outcome of our project.
The quality was great, and though we did have to make some alterations for printing, it was nothing major.
I feel that their cost was high, but this was a one-off project and they did great work.
We fell behind a bit, but that was our fault. Time wasn’t a priority in this project.
They will definitely get my recommendation as well as my repeated business if the opportunity arises.