Catchword   Brand naming UNCLAIMED

Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each clients business and branding objectives.

Whether youre just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.

As pioneers in our field, we leverage and treasure the union of creativity and scienceby which we mean expertise in linguistics, trademark and domain screening, and naming strategyto develop lasting creative solutions for clients, even in the most competitive markets.

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Founded : 1998

Employees : 2 - 9

Min. Project Size: Undisclosed


Key Clients

Allstate, AMC, Canon, Charles Schwab, Chipotle, Corning, eBay, ETS (Educational Testing Service), Fitbit, Genentech, General Mills, Gymboree, Intel, Johnson & Johnson, McDonalds, Merck, Pepsi, Safeway, SEGA, Starbucks, Wells Fargo.

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409 13th Street, 12th Floor
Oakland, California 94612
+1 703-444-0505

10 Jay Street, Suite 202
Tenafly, New Jersey 7670
+1 703-444-0505

Focus Areas/Specialities

  • Branding
    • Brand Messaging
    • Brand Strategy
    • Naming


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